Understanding how consumers search online for information, products and services and the intent behind their searches is key to identifying the right keywords to target and the content to create. Here are 10 tools I’ve been exploring to access search information and draw insights from to support search engine marketing and content strategy development.
Denise Hamill, owner of Lurgan based Digital Den Marketing is one of the first 100 professionals in the world to become an accredited advisor in globally recognised marketing model, SOSTAC® which helps businesses to develop a robust digital marketing strategy.
Many businesses are familiar with, and put considerable emphasis on social media as a digital marketing tactic to promote the products and services of the business to other business customers but your strategy should include more. Consider your website strategy, content marketing and SEO.
Networking is about building mutually beneficial relationships through leveraging both business and personal connections to help your respective businesses thrive. Read five networking tips to help you stand out from the crowd and become a memorable contact.
A marketing strategy is designed to support the fulfilment of your business objectives and create a long-term sustainable competitive advantage. But it’s a large and challenging piece of work. Don’t let your business fall foul to these common marketing mistakes.
Have you embarked on a career in marketing or fallen into one, but haven’t undergone formal marketing training? A CIM qualification will put you on the right path on your career journey. Start in April and you could have a professional marketing qualification by summer.
There are multiple forms of access a user can have to your organisation’s Facebook page. The highest level of access is ‘Admin’. How often do you review who has access to your page, what level of access they have and what access they actually need?
Denise Hamill of Digital Den Marketing is a member of Newry Junior Chamber (NJC) and has led the event marketing and management plans for upcoming event, ‘Perform in Your Field’ which takes place on Wednesday 19th September.
Your LinkedIn profile is more than a virtual CV – it’s a personal branding opportunity with the power to accelerate your career. Here are my top 10 tips to create a more polished and professional LinkedIn profile.