Marketing Audit Checklist for SOSTAC Situation Analysis
Within the SOSTAC® marketing planning framework, the Situation Analysis is the most critical and time-intensive stage. It typically represents at least 40% of the total time needed to develop an effective marketing strategy. That’s because every objective, strategy,...
What It Takes to Write an Award-Winning Submission
Crafting an award-winning entry is much harder than it looks. Discover what it takes to write an award-winning submission, the pitfalls to avoid and why outsourcing it to an awards writer might be a smart option for your business.
How to Develop SMART Marketing Objectives for Your Marketing Strategy
SMART marketing objectives sit at the heart of an effective marketing strategy because marketing without clear direction leads to wasted time, wasted budget, and missed growth opportunities. Learn how to set SMART marketing objectives for your strategy.
Marketing Strategy: The SOS Your Business Needs to Grow
If your marketing feels chaotic, inconsistent, or ‘hit and hope’ you’re not alone. Many business owners jump straight into doing marketing without developing a proper strategy to connect with their ideal customers. If this is you, it’s time to send out an SOS call for help to map out your Situation, Objectives and Strategy.
5 Benefits of Business Blogging
Blogging doesn’t have to be a burden to your business. If you’re not comfortable with writing, don’t know what to write about, or are worried about the time and costs associated with delivering content or outsourcing it, get in touch to discuss how we can work together to meet your content goals.
10 Search Listening Tools to Understand Search Intent
Understanding how consumers search online for information, products and services and the intent behind their searches is key to identifying the right keywords to target and the content to create. Here are 10 tools I’ve been exploring to access search information and draw insights from to support search engine marketing and content strategy development.
Denise Hamill is a SOSTAC® Certified Planner
Denise Hamill, owner of Lurgan based Digital Den Marketing is one of the first 100 professionals in the world to become an accredited advisor in globally recognised marketing model, SOSTAC® which helps businesses to develop a robust digital marketing strategy.
B2B Digital Marketing is More Than Social Media
Many businesses are familiar with, and put considerable emphasis on social media as a digital marketing tactic to promote the products and services of the business to other business customers but your strategy should include more. Consider your website strategy, content marketing and SEO.
5 Networking Tips for Members of Networking Groups
Networking is about building mutually beneficial relationships through leveraging both business and personal connections to help your respective businesses thrive. Read five networking tips to help you stand out from the crowd and become a memorable contact.