15 Bitesize Strategies for Businesses with Little or No Marketing Budget
Do you need to engage in some form of marketing to get your business off the ground? The solution? A recipe that requires a mixture of creativity, commitment and common sense.
The Impact of Offline Networking on Online Engagement
Networking offline is like Content Marketing or Search Engine Optimisation – a long-term commitment that isn’t about instant gratification but developing lasting relationships and results over time.
‘We Can’t Market Ourselves Because Our Competitors Will See’…. Do or Die!
How many times have you heard this cited as a reason for not marketing a company, particularly in relation to marketing the brand online?
Hide Under the Duvet or Reach for the Stars?
As every new day dawns we are faced with choices, and at this time of year we tend to spend more than average amounts of time reflecting and weighing up our options.
3 Misuses of LinkedIn Long-Form Posts to Avoid
The introduction of long-form posts, which are essentially blog articles, is in my opinion one of the best features LinkedIn has made available to users, but some profile users are guilty of misusing this facility.
Is Wabi-Sabi Belfast a New Home for Homeless Professionals?
This week I attended a co-working day in The Dock Market in Belfast’s Titanic Quarter. The event, organised by Wabi-Sabi is a bit of an ongoing experiment into new ways of working together, particularly for freelancers.
Is Your Online Presence Helping Your Business to Grow?
Recent research revealed that 89% of the UK’s 64.1m population are now online. Equating to an online audience of 57.3 million in the UK alone.
There’s No ‘I’ in the Top Gear Team
Jeremy Clarkson is renowned for his loose tongue, and his latest faux pas has resulted in his suspension and potential sacking. But while lists of all his previous misdemeanours are being dragged to the surface yet again, this new one has been heralded as the one that...
Ulster Rugby’s Rising Stars of the Boardroom
It’s not every day you get to spend the morning with a group of handsome and talented young sportsmen but yesterday I had the pleasure of delivering a training session to some of our local sporting heroes from the Ulster Rugby squad.