It’s very likely that you already have some digital channels set-up – a website, a Facebook or Twitter profile, or perhaps even an email marketing account. New clients often ask me for feedback on how they are doing and tips to make their digital marketing better. Often, they don’t have the time to review the data available to them, or simply feel they lack the skills required to analyse and understand what it is telling them. Sound familiar?

Channel audits assess a company or individual’s performance on one or more digital channels. The process includes:

This makes it possible to properly advise you on aspects of your channel marketing that require further work and recommend an approach. Upon completion of the audit, we will also have a set of benchmarks to build on as we develop and roll out a digital strategy to improve performance on each channel in relation to your overall objectives and audiences.