B2B Digital Marketing is More Than Social Media

B2B Digital Marketing is More Than Social Media

When I mention that I work in Digital Marketing, the response usually includes ‘Social Media’ and ‘Facebook’.  My response is ‘Marketing Strategy, ‘Content Marketing and SEO’.  If your business sells to other businesses, your approach should feature these as...
5 Networking Tips for Members of Networking Groups

5 Networking Tips for Members of Networking Groups

When we think of networking, we often associate it with the shaking of hands, overly rehearsed introductions, the exchange of pleasantries and business cards. And in many cases, it is those things, but effective business networking is so much more. Before we delve...
5 Marketing Strategy Mistakes Companies Make

5 Marketing Strategy Mistakes Companies Make

Do you have a marketing strategy for your business? A marketing strategy is designed to support the fulfilment of your business objectives and create a long-term sustainable competitive advantage.  But it’s a large and challenging piece of work and not every company...