by Denise | Apr 13, 2026 | Blog
Within the SOSTAC® marketing planning framework, the Situation Analysis is the most critical and time-intensive stage. It typically represents at least 40% of the total time needed to develop an effective marketing strategy. That’s because every objective, strategy,...
by Denise | Mar 18, 2026 | Blog
Have you considered hiring a business awards writer? Entering an award can feel exciting… until you actually sit down to write the submission. That’s when most businesses realise the truth: crafting an award-winning entry is much harder than it looks. It’s like a mini...
by Denise | Mar 16, 2026 | Blog, Marketing Strategy
How to Develop SMART Marketing Objectives for Your Marketing Strategy Marketing without clear direction leads to wasted time, wasted budget, and missed growth opportunities. Medium-sized businesses often feel this most acutely. They’re big enough to need structure...
by Denise | Mar 16, 2026 | Blog, Marketing Strategy
Marketing Strategy: The SOS Your Business Needs to Grow If your marketing feels chaotic, inconsistent, or “hit and hope,” you’re not alone. Many business owners jump straight into doing marketing without developing a proper strategy to connect with their ideal...
by Denise | Jan 3, 2025 | Blog, Copywriting
Business blogging is a lucrative marketing strategy for any organisation to employ. With the rise in popularity of video content, some people may be under the impression that the importance of blogging is decreasing, however, the advantages of business blogging are...
by Denise | Apr 14, 2021 | Blog
Understanding how consumers search online for information, products and services has always fascinated me since I was first introduced to the world of search marketing a decade ago. Since then, I’ve regularly used keyword tools such as Google’s Keyword Planner to...
