10 Questions to Ask Your Web Designer
10 questions to ask a web designer when you take the decision to design and build a new website or to upgrade an existing one.
Sometimes It Pays Not to Cut Out the Middle Man (or Woman)
I often find myself being a ‘Middle Woman’ for my clients and partner organisations who appoint me. Here are some examples of when I wear my ‘Middle Woman’ hat…
10 Tips to Avoid Failing at Networking
What is networking? How do we sabotage our networking experiences? We can all learn from the wisdom of Derek Reilly and his top tips how not to fail.
E-commerce – Innovative or a Crippling Burden?
Should you create an E-Commerce store as ‘everyone is online’? Here are 7 points to consider when deciding on undertaking this journey.
15 Bitesize Strategies for Businesses with Little or No Marketing Budget
Do you need to engage in some form of marketing to get your business off the ground? The solution? A recipe that requires a mixture of creativity, commitment and common sense.
The Impact of Offline Networking on Online Engagement
Networking offline is like Content Marketing or Search Engine Optimisation – a long-term commitment that isn’t about instant gratification but developing lasting relationships and results over time.
‘We Can’t Market Ourselves Because Our Competitors Will See’…. Do or Die!
How many times have you heard this cited as a reason for not marketing a company, particularly in relation to marketing the brand online?
Hide Under the Duvet or Reach for the Stars?
As every new day dawns we are faced with choices, and at this time of year we tend to spend more than average amounts of time reflecting and weighing up our options.
3 Misuses of LinkedIn Long-Form Posts to Avoid
The introduction of long-form posts, which are essentially blog articles, is in my opinion one of the best features LinkedIn has made available to users, but some profile users are guilty of misusing this facility.