McAvoy Group is a leading offsite specialist in the UK and Ireland, offering design, manufacturing, fit-out and construction services to deliver sustainable buildings in the health, education, residential, commercial and leisure sectors.


I worked with the in-house marketing team to review social media marketing activity.  This included analysing data from the company’s social channels to help the team to gain a better understanding of their social media followers and performance. McAvoy Group was provided with a detailed report on the findings which identified areas for improvement.  I presented the results and recommendations to the team during a half day social media training.


I also helped the team to update their social media policy to educate new employees on best practice when using social media.


Lindsay McCrudden, Marketing Manager shared his feedback on the benefits of outsourcing this project to Digital Den Marketing:


“As a team, we co-ordinate multiple marketing projects at any one time so it’s good to have an extra resource that we can call upon during busy periods.  Having Denise on board to take the lead on this project enabled us to fulfil our objectives quickly and keep other projects progressing at the same time. 


We understand our business and the markets we operate in really well but we also benefit from opportunities like this to discuss marketing issues in depth with other professionals to learn from their experiences working within the construction sector and in other types of business.


We enjoyed working with Denise as it gave us all the opportunity to share knowledge, put forward our own ideas, challenge perspectives and learn from each other.  Ultimately, projects like this enable us to develop and deliver really effective marketing strategies for McAvoy Group.”


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Posted on

25th September 2020