10 Search Listening Tools to Understand Search Intent

10 Search Listening Tools to Understand Search Intent

Understanding how consumers search online for information, products and services has always fascinated me since I was first introduced to the world of search marketing a decade ago.  Since then, I’ve regularly used keyword tools such as Google’s Keyword Planner to...
5 Marketing Strategy Mistakes Companies Make

5 Marketing Strategy Mistakes Companies Make

Do you have a marketing strategy for your business? A marketing strategy is designed to support the fulfilment of your business objectives and create a long-term sustainable competitive advantage.  But it’s a large and challenging piece of work and not every company...