B2B Digital Marketing is More Than Social Media

B2B Digital Marketing is More Than Social Media

When I mention that I work in Digital Marketing, the response usually includes ‘Social Media’ and ‘Facebook’.  My response is ‘Marketing Strategy, ‘Content Marketing and SEO’.  If your business sells to other businesses, your approach should feature these as...
5 Good Reasons to Create a Content Strategy for 2015

5 Good Reasons to Create a Content Strategy for 2015

There’s a saying I came across recently that struck a chord with me (excuse the pun). It goes like this – “Life without an aim is like a guitar without strings”. There are many good reasons to have a strategy for life, for your career and whatever it is you are doing,...