by Denise | Apr 14, 2021 | Blog
Understanding how consumers search online for information, products and services has always fascinated me since I was first introduced to the world of search marketing a decade ago. Since then, I’ve regularly used keyword tools such as Google’s Keyword Planner to...
by Denise | Jan 28, 2020 | Blog, Digital Strategy
When I mention that I work in Digital Marketing, the response usually includes ‘Social Media’ and ‘Facebook’. My response is ‘Marketing Strategy, ‘Content Marketing and SEO’. If your business sells to other businesses, your approach should feature these as...
by Denise | Nov 13, 2014 | Blog
There’s a saying I came across recently that struck a chord with me (excuse the pun). It goes like this – “Life without an aim is like a guitar without strings”. There are many good reasons to have a strategy for life, for your career and whatever it is you are doing,...
by Denise | Oct 20, 2014 | Blog
Yesterday, I delivered a half day training workshop on LinkedIn on behalf of AKU Training Belfast, during which we discussed Content Marketing and the value of LinkedIn as a tool for Marketing and Lead Generation. One area which we spent a good part of the session on...
