Redman Solicitors was established in 1981. The practice operates from two County Armagh offices in Lurgan and Portadown assisting individuals, families, and local business owners on a wide range of legal matters. Their expertise includes both family and commercial law. On a weekly basis the team deal with wills, probate and estate management matters, matrimonial law, personal injury claims, asset protection and inheritance tax planning. Redman Solicitors is also one of the few local practices in the area to specialise in property transactions.
Digital Den Marketing carried out a Digital Audit to assess the effectiveness of the company’s online marketing activity. This included a review of the company website, social media channels, search engine optimisation performance and online PR activity to identify strengths, weaknesses and make recommendations for improvement.
The outputs of the audit were further utilised to develop a marketing strategy for the company for the next 12 months, covering both online and offline marketing activities. During the strategy development process clear growth objectives were set and detailed strategies and tactics outlined which the Redman’s team could utilise to engage with each of their core customer groups. Tactics such as content marketing, search engine optimisation, PR and event marketing were discussed, and many practical ideas were provided for the team to develop and implement.
Copywriting support was also provided to assist Redman’s to create a press release for a local newspaper to announce the opening of the new Portadown office and the success of the company in the UK ESTAS Awards, which is the largest independent customer service awards scheme for property professionals in the UK.
The following testimonial was provided by Roy Dougan, Director:
“We really valued Denise’s assistance on this project. Many valuable indicators were made known to us to help with our marketing. We have been provided with many fantastic marketing ideas which we plan to implement in the coming months. We are very grateful for Denise’s advice”.
