Search Engine Optimisation (SEO) is a long-term strategy which aims to increase a website’s visibility in the search engine results pages for various keywords and phrases which online users type into search engines such as Google, Yahoo and Bing.  An effective SEO strategy will result in greater brand visibility and greater click-through to your site.  This extra website traffic in turn aids lead generation and sales, therefore SEO is an important tactic to consider within your digital strategy.

SEO is a combination of various digital marketing activities, and takes into account both design and build processes and website marketing tactics such as content marketing, social media marketing, user experience analysis and conversion rate optimisation.  The scale of delivery required to achieve a website’s goals can vary greatly therefore it is difficult to quote standard rates for SEO services.  Although the optimisation tactics employed are similar for all websites, the scale of delivery and budget required to fulfil each organisation’s goals will vary and be impacted upon by many factors, including but not limited to where a website currently ranks in the search engine results pages (if at all).   So be wary of anyone who quotes set prices and makes guarantees of No. 1 positions on Google! No knowledgeable SEO Consultant will make such bold promises on delivery.