Company Overview
The Construction Industry Training Board (CITB) advocate for the construction industry across the UK. They raise awareness of the importance of developing industry skills, strengthen relationships in the industry, improve representation for employees, and attract more people to work in construction. CITB deliver regular events which enable members to come together to discuss industry trends and develop knowledge in areas that are beneficial for the growth and sustainability of their businesses.
Project Goal
CITB had identified that digital marketing and social media marketing were topical and relevant for member learning therefore aimed to bring in a local industry expert to educate members.
Training Delivery
Denise Hamill of Digital Den delivered social media training sessions for CITB member companies at events in County Down and County Fermanagh, helping the business owners/employees to understand how to use social media effectively within the construction sector. The sessions covered practical guidance on choosing appropriate platforms and creating relevant content to engage with audiences to support brand awareness.
Impact
Attendees were able to develop their skills and knowledge on social media and content marketing through practical guidance and examples. They were also able to secure Continuing Professional Development (CPD) points for attending. The sessions reinforced key concepts, refreshed knowledge and motivated employees to apply their new skills in practise.