Company Overview
Established in 1989, Northern Ireland based Barrington Security is a leading supplier and installer of safe and security equipment across the UK and Ireland. The family-owned business delivers high quality security solutions, supporting customers from initial sales enquiries through to the installation process. The company specialise in a wide range of safes, including fire, gun, and deposit models, suitable for domestic and commercial use.
Goal
The focus of Digital Den’s work with Barrington Security was to increase their website’s usability and performance in search engines to generate increases in website traffic to support a growth in sales. Denise worked closely with the team at Barrington to deliver solutions for their ecommerce site, ensuring the client had a firm understanding of SEO and how to implement changes on the website to optimise content.
Project elements
- SEO Audit, Keyword Strategy and Implementation: Digital Den undertook an SEO audit, including keyword research and analysis, to identify popular search terms in each product category, identifying areas of weakness on the company’s website which may have been limiting web traffic. Areas for practical implementation were identified, with support provided to write and input keyword optimised meta data for key pages, improve website navigation and user experience. Denise also delivered SEO training sessions for staff members to aid their understanding of search engine marketing and provided guidance on content optimisation to enable the in-house team to support marketing delivery.
- Content marketing: Digital Den’s expertise was used to develop a blog content plan in line with SEO trends and priority keywords, ensuring each post supported visibility. Blog posts were uploaded to the website and shared across social media platforms to increase reach, improve performance, and drive higher engagement.
- Email campaigns: Denise designed relevant email marketing campaigns and newsletters to keep customers informed about new products and offers, maintaining customer interest and retention. Campaign performance was monitored and analysed, making amendments where necessary to ensure maximise reach, engagement and open rates.
Impact
Digital Den’s work with Barrington Security educated the team in relevant areas of marketing including content marketing, optimisation, and search engine marketing strategies. This enabled the team to take on tasks such as optimising product information and meta data when adding new ranges to the website. In addition, Denise also provided an additional resource to support implementation of marketing plans. She worked with MD, Mark Barrington to help him plan the restructure of areas of the site, and created high quality copy for web pages, blog articles, social media posts and email campaigns. This practical support to plan, write, optimise and upload content to the website and develop and distribute email campaigns was particularly beneficial as it ensured the consistency of marketing activity, which was difficult for the in-house team to achieve alongside their core duties.
Testimonial
“Denise Hamill is a great marketing consultant. With her digital marketing and content marketing experience, Denise is very good at what she does. We’ve used Denise for copywriting, blogs, email marketing and SEO. I have no issues recommending Denise, 5 stars from me.” – Mark Barrington, MD, Barrington Security