10 Search Listening Tools to Understand Search Intent

10 Search Listening Tools to Understand Search Intent

Understanding how consumers search online for information, products and services has always fascinated me since I was first introduced to the world of search marketing a decade ago.  Since then, I’ve regularly used keyword tools such as Google’s Keyword Planner to...
B2B Digital Marketing is More Than Social Media

B2B Digital Marketing is More Than Social Media

When I mention that I work in Digital Marketing, the response usually includes ‘Social Media’ and ‘Facebook’.  My response is ‘Marketing Strategy, ‘Content Marketing and SEO’.  If your business sells to other businesses, your approach should feature these as...