10 Search Listening Tools to Understand Search Intent

10 Search Listening Tools to Understand Search Intent

Understanding how consumers search online for information, products and services has always fascinated me since I was first introduced to the world of search marketing a decade ago.  Since then, I’ve regularly used keyword tools such as Google’s Keyword Planner to...
5 Good Reasons to Create a Content Strategy for 2015

5 Good Reasons to Create a Content Strategy for 2015

There’s a saying I came across recently that struck a chord with me (excuse the pun). It goes like this – “Life without an aim is like a guitar without strings”. There are many good reasons to have a strategy for life, for your career and whatever it is you are doing,...