Business blogging is a lucrative marketing strategy for any organisation to employ. With the rise in popularity of video content, some people may be under the impression that the importance of blogging is decreasing, however, the advantages of business blogging are still paramount to online success, proved by the fact that statistics reveal that blogging is the most popular content format for 90% of marketers!
This article will highlight just 5 of the many advantages of blogging for businesses.
1. Business Blogging Increases Brand Awareness and Credibility.
Businesses who blog can increase their brand awareness, and their credibility – and the knock-on impacts don’t stop there! By creating relevant and unique content and sharing it across your business content channels, you can make your brand more memorable to customers, draw attention to your website, its products and/or services and increase the number of customers who return, get in touch, or buy from you.
If a business blogs on a regular basis, customers may also use your company website as a resource library and trustworthy source of information. They may even refer you to others or share your content on their own channels – the positive impacts are many!
Also, if you are creating video content too, you can embed videos and images within your blog article to make it more useful and engaging!
2. Business Blogging Improves Website SEO
Search Engine Optimisation (SEO) – i.e., how visible your website is when potential customers search online for products or services that you offer – can be greatly improved through blogging. Referred to in the industry as ‘fresh content,’ regular blogs can help your business website to rank higher in search engines, particularly if the content is professionally written, useful to readers, and if key elements of the blog, known as ‘meta data,’ are properly optimised with relevant keywords.
The more your company is mentioned online, the more likely it is that it will rank well in search engines such as Google, Yahoo, or Bing. A business website that ranks higher than its competitors will often receive more click-through than other lower ranking sites. This will drive more organic traffic to your website, increasing potential customers for your company. However, there’s a catch – as most online viewers tend to click on results presented on the first page of the Google search results, ranking somewhere on the first few pages of search results is not enough. Often, you will need to be visible on the first page of search results, within the first ten websites presented for your target keywords, and ideally within the top three results. These are the websites that capture the majority of clicks.
Business blogging is a key part of your SEO strategy – but there is more to SEO than blogging (a topic to cover in another blog post!
3. Business Blogging Builds Brand Personality.
Displaying your brand personality is important for companies to be relatable to customers. Blogging allows businesses to show brand character through their writing style and attract the right type of customers through their communications with their readers. Consistent blog posts allow companies to express their culture, beliefs and values as well as educating readers on the products or services they offer. Blogging is much more personal compared to other marketing strategies and shows that there are real people behind a business who care about their customers.
If you’re not clear on how to develop your brand personality or lack clarity on the key messages to convey to your customers, it’s time to take a step back and work on your overall marketing strategy and content plan – these exercises will help you to develop focus for your marketing efforts and the blogs you produce will be better quality!
4. Business Blogging Builds Brand Advocates
Business blogging can help businesses build strong relationships with customers and other brand stakeholders, transforming regular readers of content to customers and referral partners who will advocate for the company amongst their friends, family, and peers. As positive word of mouth recommendations increase, new and more loyal customers can be generated who will stick with what they know, love, and trust. Repeat customers are the backbone of any business therefore using blogging to build a loyal fan base who continually buy your company’s products or services directly contributes to long-term sales and the overall success of your brand!
5. Business logging Provides Insights into Customer Behaviour
Business blogging creates an opportunity for businesses to dive into their website analytics and better understand their website visitors. By adding a blog to your website, over time you can gain insights on what your audience is really interested in by analysing which blog posts have the most views, how long readers stay on each post and whether users take action after reading a blog by implementing tracking code on call to action links, for example. This can help you to refine what content you publish to ensure it stays aligned with customer wants and needs, thus ensuring continuing improvements in your online performance.
Overall, business blogging is an extremely useful tool that should be embraced by all businesses and organisations who have a website. Use blogging as a strategic marketing tactic to increase your credibility, search engine rankings, convey your brand personality, build customer relationships, and generate customer insights.
Still not convinced to start blogging?…
Blogging doesn’t have to be a burden to your business. If you’re not comfortable with writing, don’t know what to write about, or are worried about the time and costs associated with delivering content or outsourcing it, get in touch for a no-obligation chat about how we can work together to meet your content goals.
Remember, the focus of your writing should be on producing high quality content, over high quantities, and a little effort on a regular basis can go a long way!
Read more about our services: https://www.digital-den.co.uk/blogging/
Get in touch now:
Email: denise@digital-den.co.uk
Tel: 07736 067 608
Alternatively, if you’d like to develop your Digital Copywriting Skills, the following courses may be beneficial: https://www.cim.co.uk/training/list-courses/digital-copywriting-principles/ or https://www.cim.co.uk/training/list-courses/principles-of-great-copywriting/