Successful marketing, whether online or offline is based on great content. The content you share is what encourages potential customers to:

In fact, the quality of your content often dictates whether or not your website can be found in the first place (Search Engine Marketing).
Regardless of the type of marketing tactics you use, content marketing will be a huge part of the process and the quality and frequency of the content created will impact greatly on your success.

Content Marketing is defined by The Content Marketing Institute as:

“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

These are the features your content needs to exhibit to generate results for your business, and the rationale for developing a Content Marketing Strategy is based on the belief that businesses who consistently deliver ongoing, valuable information to consumers will ultimately be rewarded with business and loyalty. Understanding what is valuable to your consumers is key to your success.

Your content strategy will define your content goals, identify and profile your target audiences, and discuss content themes and formats that will engage customers. It will also identify the distribution channels for your content, assess budgets, and put in place an action plan for delivery and performance monitoring.